Wednesday, November 27, 2019

The american dream theme in death of a salesman essays

The american dream theme in death of a salesman essays What is the American Dream? Some would say to be wealthy. Others would say the American Dream is being able to obtain and support a family. At times, people struggle to achieve the American Dream forced upon them. In Death of a Salesman Arthur Miller portrays the American Dream through symbols and the characters Willy and Biff Loman. By using the different symbols seeds, diamonds, and the Loman house Miller presents the theme of the American Dream. Seeds symbolize Willys desperate attempt to prove the worth of his toils as a father and salesman to achieve the American Dream. The seeds also symbolize Willy trying to leave something for his family. He says, Nothings planted. I dont have a thing in the ground.(Miller, Act 2; 96) Despite Willys venture to nurture the seeds he fails to make them grow. This failed attempt parallels Willys relationship with Biff. Willy blames himself because Biff hasnt done anything with his life. The seeds he plants are just like how he continually plants false hopes, both will die and never come to flourish (Murphy and Abbotson 4). Diamonds symbolize Willys downfall as a salesman. While his brother Ben flourishes in wealth Willy struggles to put food on the table and pay bills. Ben states for the second time how he walked right into the jungle and came out rich four years later (Mi ller, Act 1; 36). Willy seems to regret not going with him and achieving financial security in order to have a part in the American dream. Willy worked hard until his death to try and get everything paid off, especially their house. Ironically it wasnt until after his death that his wife, Linda, made the last payment. The Lomans house is an important symbol of the gruesome work Willy went through to try and support his family. It [the Loman home] is where he and his wife raised a family, that icon of the American way, and reached for the golden glitter o...

Saturday, November 23, 2019

Free Essays on Psychosomatics

The word " psychosomatics " is new. It was first used in German medical literature in 1922 but it didn't come to America until the 1930's. Phychosomatics is a term that studies emotions and bodily change. Huang Ti, from China, observed that frustration can make people physically ill. Many people have believed that the body could not be cured without the mind, while others still overlook phychosomatic principles despite the growing evidence that links emotions to physical illness. Studies have shown, and analyzed human behavior and by knowing the function of cells and tissues it helps in maintaining health. Phychosomatics is an approach of reforming medicine and this suggests new treatment in medicine, psychiatry, and psychology. Many psychosomatic conditions arrive under fear or anxiety. When you have a strong emotional reaction hormones are secreted and bodily chemistry is altered, when this reaction is strong a physical reaction will be equally the same. Emotions alter endocrine balance, blood supply, and pressure, inhibit digestion, and change breathing patterns, along with the temperature of the skin, a constant state of emotional imbalance may lead to a disease because of the over reaction of hormones. The body tries to be in a constant state of equilibrium, it has to maintain a balance of not to much nor too little, so if a factor upsets this the body adapts by altering its chemistry. This damages the rest of the organism causing a disease of adaptation. All illness has emotional components, except for inherited conditions such as sickle cell and disease caused by the environment such as food poisoning, though even with these diseases the emotional state often determines the course of the illness. Symptoms arrive through the autonomic nervous system (ANS) and when phychosomatic disorders are individually examined ANS is found in each of them. Examples of ANS are in the sweat glands, which are enervated only by the sy... Free Essays on Psychosomatics Free Essays on Psychosomatics The word " psychosomatics " is new. It was first used in German medical literature in 1922 but it didn't come to America until the 1930's. Phychosomatics is a term that studies emotions and bodily change. Huang Ti, from China, observed that frustration can make people physically ill. Many people have believed that the body could not be cured without the mind, while others still overlook phychosomatic principles despite the growing evidence that links emotions to physical illness. Studies have shown, and analyzed human behavior and by knowing the function of cells and tissues it helps in maintaining health. Phychosomatics is an approach of reforming medicine and this suggests new treatment in medicine, psychiatry, and psychology. Many psychosomatic conditions arrive under fear or anxiety. When you have a strong emotional reaction hormones are secreted and bodily chemistry is altered, when this reaction is strong a physical reaction will be equally the same. Emotions alter endocrine balance, blood supply, and pressure, inhibit digestion, and change breathing patterns, along with the temperature of the skin, a constant state of emotional imbalance may lead to a disease because of the over reaction of hormones. The body tries to be in a constant state of equilibrium, it has to maintain a balance of not to much nor too little, so if a factor upsets this the body adapts by altering its chemistry. This damages the rest of the organism causing a disease of adaptation. All illness has emotional components, except for inherited conditions such as sickle cell and disease caused by the environment such as food poisoning, though even with these diseases the emotional state often determines the course of the illness. Symptoms arrive through the autonomic nervous system (ANS) and when phychosomatic disorders are individually examined ANS is found in each of them. Examples of ANS are in the sweat glands, which are enervated only by the sy...

Thursday, November 21, 2019

Market segmentation as a basic ingredient of the marketing strategy Essay

Market segmentation as a basic ingredient of the marketing strategy - Essay Example This research will begin with the statement that strategy of marketing is known by the name of market segmentation. It basically entails dividing a wide audience into different sets based on consumers marked significantly by their peculiar needs, wants, and desires. The criteria are depended deeply on the aspects of age, gender, race, and ethnicity. Thus, the marketing campaigns are devised in such a way as to make sure that the specific customer segments are ably met, whilst addressing their needs, wants and desires, which indeed are seen as common. It is a fact that every organization has its own set ways in order to categorize these segments. It does so in order to focus entirely on the segments which have thus been chosen and not to concentrate its energies on the segments which are not required or which do not bring in the required profits. Market segmentation is an important metaphor which essentially dictates quite a few aspects – most of which have to do with segmentin g, targeting and positioning. The buzzword about market segmentation is that it creates subsets based on different premises which remain significant from a marketing standpoint. If these subsets are not involved, there will not be any use in understanding the related perspectives. Instead, the analysis will focus on targeting and positioning tangents, which is not really the key here. Thus, all-out emphasis must always be laid on elements that warrant attention and detail, i.e. on the segmentation of the market alone.... However, the fact of the matter is that every organization that is working to achieve its goals and objectives has its peculiar segments which are characterized by varied inclinations. If these segments are not properly demarcated, there is a reason to believe that there shall be gross issues related to targeting and positioning at a later stage. Hence, it is always a good omen to comprehend the true nature of the segmented category before moving ahead any further. It will solve most of the issues related to product placement, pricing tactics, promotional strategies and so on. A clear cut comprehension of the segmented markets essentially helps immensely. It brings things into proper perspectives and resolves predicaments as there is a cut-down on losses in a significant manner. Segmented markets have their own peculiarities which make them stand out in a league of their own. It gives them the required care of the marketers to focus on the prime areas which need the attention in an a bsolute way. This is a very important area, as far as where the resources shall be emphasized upon to achieve instant results is concerned (Douglas). If successful market segmentation goes hand in hand with the product differentiation strategy, there is no reason why varied segments cannot be handled in an amicable way. Thus, the segments will be exploited in a positive fashion all the same. There would be more focus on elements that are deemed as insignificant yet have a great amount of bearing for the organizations. By the same token, other pertinent aspects would be given the necessary attention that these richly deserve (Vincent). A firm advantage can be achieved if the organization under question has made