Global Bike Industry Raunak Mor - 11309 Words

Cognizant Technology Solutions FIT 5101 – Enterprise Systems Assignment 2: GBI Risk Management Strategy Date: 06/05/2013 RAMANATHAN RAGUPATHI | 21751781 RAUNAK MOR | 23874449 LOVELEEN MANSINGHKA | 19143656 1 Ramanathan Ragupathi |Raunak Mor |Loveleen Mansinghka FIT 5101: Enterprise Systems Executive Summary Risk assessment is one of the most crucial elements in the implementation of an ERP system that determines the success or failure of the whole system. GBI is vulnerable to various implementation risks and failing to assess these risks appropriately may result in budget and resource allocation problems. A careful analysis has been undertaken in this report to identify six major critical risk factors which need to be†¦show more content†¦18 Importance of Risk Monitoring ................................................................................................... 18 Strategy to Monitor Major Risks ................................................................................................. 19 Risk Monitoring Matrix ............................................................................................................... 20 5. 6. Summary of risks ................................................................................................................................ 22 References .......................................................................................................................................... 23 WEB References .......................................................................................................................................... 26 7. Appendices ......................................................................................................................................... 27 7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 Appendix 1: Critical Success Factors ........................................................................................... 27 Appendix 2: Critical Risk Matrix .................................................................................................. 28 Appendix 3: Risk Mitigation Strategy

The Islamic State Of Iraq And The Levant - 1714 Words

Introduction Terrorist organizations continue to develop around the world and carry out attacks to instill fear, hurt, and kill thousands of people. Despite anti-terrorism efforts, known terror groups continue to conduct terror attacks globally. Of the known terrorist organizations that are listed by the U.S. Department of State, the one most likely to conduct an attack in the United States would be the Islamic State of Iraq and the Levant (ISIL) and Islamic State (IS) otherwise known as ISIS. Due to the complex capabilities of ISIS ideology, leadership, and distinct global threat; ISIS has become the greatest known threat to the U.S. Homeland. Description of the Organization Prior to August 2014, known splinter cells of the organization have conducted attacks in cities such as Orlando, Florida where an individual conducted a mass shooting at a night club, killing 50 people and injuring just as many then he pledged his allegiance to ISIS. Furthermore, individuals have conducted attacks in San Bernardino, California killing 14 people and injuring more than 20 individuals not necessarily an ISIS-related individual but these attackers were defiantly inspired by the Islamic State. On November 13, 2015, individuals from ISIS claimed horrific attacks that killed over 130 people and injured more than 368 when three suicide bombers detonated themselves during a football game in Paris France, while armed gunmen took hostages in a theater nearby. As a result of these attacks, ISISShow MoreRelatedThe Islamic State Of Iraq And The Levant1656 Words   |  7 Pagesterrible acts since then. ISIS was originally an al-Qaida group in Iraq a nd was known as the ISI (Islamic State of Iraq). It later expanded to Syria in April of 2013 and then received the name of ISIS (Islamic State of Iraq and Syria), with another name for the group being the Islamic State of Iraq and the Levant. ISIS was removed from the al-Qaida group because they were too extreme for them. â€Å"The Islamic State in Iraq and the Levant (ISIS) is so hardline that it was disavowed by al-Qaida s leaderRead MoreThe Islamic State Of Iraq And The Levant1894 Words   |  8 Pagesoldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.† Choosing the topic of ISIS/ISIL, which are the Islamic State of Iraq Syria / the Islamic State of Iraq the Levant, was an easy choice because in truth, I know very little about the terrorist groups within these Islamic States. I, along with seventy percent of Americans, fear the rise of the IS and would consider them the number one threat to American interest s (Telhami). Through furtherRead MoreIslamic State Of Iraq And The Levant1782 Words   |  8 PagesIslamic State of Iraq and the Levant Terrorism, what is it and is this a new phenomenon? No, terrorism is not a new 21st century issue. Terrorism actually dates back to biblical times and has haunted nations and their citizens much like it has here in the United States of America. The history of terrorism is as old as humans willingness to use violence to affect politics. The Sicarii were a first century Jewish group who murdered enemies and collaborators in their campaign to oust their RomanRead MoreThe Islamic State Of Iraq And The Levant1439 Words   |  6 PagesISIS is known as the Islamic State of Iraq and the Levant and was formed in 1999 by member Abu Musab al-Zarqawi. ISIS was originally from al-Qaeda, another terrorist group, but this group mainly was a small insurgent group in Iraq in 2006 and would help assist in the Syrian Civil War in 2013. They took Iraq in October 2006, then Levant in April 8, 2013; however, they would then be separated from al-Qaeda because of the war between ISIS and Jabhat al Nus ra. In 2015, ISIS would then be considered asRead MoreAn Islamic State Of Iraq And The Levant851 Words   |  4 Pagesknown as the Isalamic State of Iraq and the Levant. Its goal is to create an Islamic state across Sunni areas of Iraq and in Syria. ISIS is notoriously known for holding public executions and committing large-scale attacks to capture and maintain conquered territory. The leader is Abu Bakr al-Baghdadi, but little is known about him. However, it is known that before he joined Al Qaeda in Iraq, he had formed a militant group in Salaheddin and Diyala provinces north of the Iraq capital. Al-Baghdadi wantedRead MoreThe Islamic State Of Iraq And The Levant2809 Words   |  12 Pageswitnessed the rapid emergence of one of the most dangerous and violent terrorist organizations in history. The Islamic State of Iraq and the Levant, better known as ISIL or ISIS and formerly known as al-Qaeda in Iraq, is an Islamic extremist group that has caught the attention of the world bec ause of the swift and ferocious way that the group has been able to seize large portions of Iraq and Syria. ISIS has displayed such brutality in its attacks, with mass executions, beheadings, and crucifixionsRead MoreThe Group Islamic State Of Iraq And Levant927 Words   |  4 PagesThe group Islamic State of Iraq and Levant (ISIL) is a jihadist group predominantly active in the Middle Eastern countries of Iraq and Syria. In addition, the (ISIL) group is also attempting to gain authority over other countries in the neighboring region of Turkey, Jordan, Israel, and Iran. The Islamic State of Iraq and Levant’s expansion is fueled by political aspirations legitimized through fundamentalist Sunni views of religion. They claim that they are a religious movement that will establishRead MoreInformative Essay : Islamic State Of Iraq And Levant1131 Words   |  5 PagesInformative Essay on Islamic State Introduction Islamic state of Iraq and Levant (ISIL) also rendered as Islamic state of Iraq and Syria (ISIS), also known as the Arabic phrase Da’esh and self-described as Islamic State was formed in April 2003 but was established in 2006, growing out of al- Qaeda in Iraq. It has since been abjured by al- Qaeda. Isis has a treasury of 2 billion making it the richest terrorist organization also it has become one of the main jihadist groups fighting government forcesRead MoreIslamic State Of Iraq And The Levant Red Cell Analysis1685 Words   |  7 PagesIslamic State of Iraq and the Levant Red Cell Analysis The Islamic State of Iraq and the Levant has single handedly furthered the evolution of terrorism. This is a new type of terrorism that is not easily defined or visible. The Islamic States new form of terrorism has developed social unrest across the world and has undoubtedly inspired a new generation of extreme Islamic sympathizers to join the their cause and fight to accomplish their agenda of cultural cleansing. In order to repel the IslamicRead MoreAre We At War With Terrorists?833 Words   |  4 Pages Are we at war with terrorists? What about the â€Å"Global War on Terrorism†? That sure was a catch phrase in the early 2000s. Don’t we currently have troops in Iraq and Syria? Aren’t we at war with ISIL? All of the answers to these questions are very complicated. We are not currently, legally, at war with ISIL. But why aren’t we? I thought we were dropping tens of thousands of bombs on Raqqa? On September 18th, 2001, Congress enacted the â€Å"AUMF†, Authorization for the use of Military Force.

German Expressionism free essay sample

German films back onto cinema screens in Europe and America because of their artistic value. Expressionism is a manner of painting, drawing, sculpting in which forms derived from nature are distorted or exaggerated and colors are intensified for emotive or expressive purposes. In 1914, the Great War began in Europe. Germany was cut off from its supply of international cinema. † The only films imported into Germany during the war years were from Denmark and Sweden†(German Expressionism: The World of Light and Shadow). In 1917, the German film studio Universum Film-Aktiengesellschaft (UFA) was founded because the supplies of films from Sweden and Denmark were not enough, as they were not producing as many films. After the Germans defeat in 1918 Germany sunk into great depression because of the economic crisis which lead to the hyperinflation. German expressionism films became more recognized, as there was more demand for films because people wanted to get their minds off depression and also because of the nation-wide abolition of censorship, Germany’s young artists were ready to accept it as a new means of communicating with the masses. We will write a custom essay sample on German Expressionism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Filmmakers, through the medium of films portrayed their feelings towards the war. One of the main reasons why German expressionism was so unique is also because of Germanys financial debts and filmmakers had to make film with what ever they could find (props, actors, makeup). †The new freedom of expression manifested itself most immediately in a series of well-mounted, independently produced pornographic films and in 1920 The Cabinet of Dr. Caligari by Robert Wiene, one of the most important and influential Expressionist films, was released†. (Hudson, Davis) German expressionism Emphasizes on design or mise-en-scene, uncanny atmosphere, and composition which transforms reality as we know it through photography which uses unexpected camera angles with very little camera movement, this aims to abstract from realistic details and contingencies and also bring out the â€Å"essence† of an object, situation, or state of being. The lighting is also a very important part of German expressionism as the lighting in films like Robert Wiene’s The Cabinet of Dr. Caligari (1920) emphasizes on the stark contrasts of light and shadow for various effects that creates the eerie mood that develops throughout the film. The totally artificial, stylized sets where â€Å"paintings come to life† is portrayed in The Cabinet of Dr. Caligari, stripped of all realistic details that become symbolic diagrams of emotional states of Germans in 1920’s – This arouses, dreams alienation, extreme emotional states, mystery, disharmony, destabilization expressing a subjective viewpoint. More than any other national movement in the history of film, German Expressionism was an answer to the dingy reality of daily life. It expressed what people were feeling at the time during the World War I; which was confusion, distress, anger etc. These films being an alternative for filmmakers to show the people what they were feeling, films like The Cabinet of Dr. Caligari were overtly theatrical and anti-naturalist. The acting styles of the actors were very vague and different from what people would usually see in films. Actors moved in jerky, slow, sinuous patterns with heavy make-up on, again portraying the confusion and anger. The German expressionism films had integration of all elements of mise-en-scene (â€Å"This is a principle used in the creation and study of film. It helps interpret meaning from what happens in one single shot, rather than the relationship between two shot†- Science. Wikipedia. Wikimedia Foundation) to create an overall composition. Like in Fritz Lang’s Metropolis (1927), all the buildings in this underground city are colorless and all look the same, even the workers look lifeless. In contrast to this lifeless situation of the lower class working people, the upper class settle in high places where there is life and beauty. The upper class people live in luxury not knowing the misery of the lower class people. The scene where the workers are synchronized. There is a comparison between a higher and lower power therefore Lang has used a lot of over the shoulder and low angle shots. This is visually expressed through mise-en-scene. Everything from the costumes, the structure of the doorway, the lighting, all help create the feeling of oppression and the dehumanization of a man. The posture of the actors and the jerky movements of the actors as they walk, almost as if it is to great an effort, all contributes back to feeling of confusion as the story unfolds. One great example of German Expressionist mise-en-scene in Metropolis is in the scene showing the two clocks. Lang has thought this scene through as he spaces the two clocks perfectly as if to visually portray the two social classes that exist in different areas. The bottom clock counts off the time in ten-hours for the workers, implying that its readers have only basic number skills. The upper clock uses a 24-hour system. The higher-class people: businessmen, lawyers, managers tend to use this clock; it relies on a more sophisticated mathematical concept. The numbers are literally bigger as well as the clock is placed higher in a position of privilege. This depicts the social crisis of capitalism during the 1920’s in Germany. The placement of these two clocks symbolizes the inner workings of metropolis in miniature: an ideal place for the few people on top and a dystopia for the many on the bottom. German silent cinema was arguably far ahead of cinema in Hollywood. â€Å"The direct influence of film makers who moved from Germany to Hollywood developments in style and technique, which were developed through Expressionism in Germany, impressed contemporary filmmakers from elsewhere and were incorporated into their work and so into the body of international cinema from the 1930s onward â€Å" (Kolar). The influence can also be seen throughout the rest of Alfred Hitchcock and Tm Burton’s career. German expressionism also had an influence on contemporary films through which we can say that German Expressionist Films did push German films back onto cinema screens in Europe and America because of their artistic value. The stunning artistry of German Expressionist cinema didn’t escape the eyes of Hollywood studios.

Wouldnt get any education Essay Example For Students

Wouldnt get any education Essay During chapter eight Pip visits Miss Havisham and Stella as Uncle Pumblechook arranged for Pip to go and play there. When Pip is in Satis House, hes character is in contrast to Estella and Miss Havisham. His low class is established through the way he looks and talks compared with Miss Havisham and Estella. The difference in their classes can be seen clearly, as Miss Havisham uses words such as obstinate and melancholy to intricate the sentences with big words. On the contrary, Pip replies back with monosyllabic such as yes maam or no the language technique portrays the difference between the low class and upper class during those times. We will write a custom essay on Wouldnt get any education specifically for you for only $16.38 $13.9/page Order now Pip is immediately seen as a working class boy as he walks into the satin house as Pip is surprised as he sees furniture,, much of it was of forms and uses the quite unknown, to him, this definitely made Pip feel out of place. Like the other rich women at the mid 1800s Miss Havisham is also dressed in rich materials while Pip was dressed in his coarse boots. This lead Pip to learn more about the life of the rich and poor and his desire became stronger as he too wanted to improve his living standard. Pip is targeted and victimised through out novel by Estella because of their class division. This is shown through the way she talks to him why he is a common labouring boy suggesting that Estella feels that she is too good for Pip because she is rich and wealthy, whereas Pip is a working class boy with no luxury. Estella enjoys the fact that Pip is lower class compared to her because Pip says she gave me a triumphant glance in passing me as if she rejoiced that my hands were so coarse and my boots were thick. This implies that Pip is ashamed of his hands being dirty and his boots being thick because this gives the appearance of him being working class. These are two of the many ways Estella embarrasses Pip and makes Pip feel cynical about himself. The way Estella treated Pip made him feel self-conscious and this lead Pip to change because of his blossoming feelings for Estella. Dickens suggests a small childs perspective by limiting the narrator to what a child  (Pip) would see. Older Pip thinks like a child in the beginning of the novel, recollecting memories. The first-person narrative causes the reader to have more consideration towards Pip, and it enables them to experience what hes feeling since he describes it as it happened to him. Chapter 14 reflects Pips discontentment and his aspirations especially in relation to Estella and Joe. The relationship between Joe and Pip has changes throughout the novel this is because Pip no longer wants to work as a black smith and he doesnt want to get his hands dirty and no longer wants to roll up his shirt-sleeves. This is because Pip feels ashamed of home and how Estella his love looks down at him when he looks deprived and unfortunate. Pip blames Joe for the fact that he has been brought up in a working class way, I wished Joe had been rather more genteelly brought up, and then I should had been so too. Pip used to confide in Joe about anything that was going on his life, but now, I am glad to know that I never breathed a murmur to Joe while my indentures lasted Pip becomes ashamed of being a blacksmiths apprentice. Pip is ashamed of home this changes the relationship between Joe and Pip because Joe wants to act like Pips father and wants Pip to follow in his foot steps, whereas Pip wants to be a gentleman for someone that has no desire for him. .u804c550c0668b25d5527b4f422753b82 , .u804c550c0668b25d5527b4f422753b82 .postImageUrl , .u804c550c0668b25d5527b4f422753b82 .centered-text-area { min-height: 80px; position: relative; } .u804c550c0668b25d5527b4f422753b82 , .u804c550c0668b25d5527b4f422753b82:hover , .u804c550c0668b25d5527b4f422753b82:visited , .u804c550c0668b25d5527b4f422753b82:active { border:0!important; } .u804c550c0668b25d5527b4f422753b82 .clearfix:after { content: ""; display: table; clear: both; } .u804c550c0668b25d5527b4f422753b82 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u804c550c0668b25d5527b4f422753b82:active , .u804c550c0668b25d5527b4f422753b82:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u804c550c0668b25d5527b4f422753b82 .centered-text-area { width: 100%; position: relative ; } .u804c550c0668b25d5527b4f422753b82 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u804c550c0668b25d5527b4f422753b82 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u804c550c0668b25d5527b4f422753b82 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u804c550c0668b25d5527b4f422753b82:hover .ctaButton { background-color: #34495E!important; } .u804c550c0668b25d5527b4f422753b82 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u804c550c0668b25d5527b4f422753b82 .u804c550c0668b25d5527b4f422753b82-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u804c550c0668b25d5527b4f422753b82:after { content: ""; display: block; clear: both; } READ: Nothings Changed and 2 scavengers EssayAs Pip understands more about poverty, ignorance and immorality Pip desires more to become rich, wealthy and educated. This is due to the fact that the rich and the poor were divided in great dept during the Victorian times. The reality at those days was the fact that people didnt have as much opportunity to get their ambitions in the rural country side. Therefore, when Pip visits Miss Havisham he feels discarded, unwanted and bad about himself as he thought he wouldnt get any education. Through out the novel Ive learnt that education is some thing that every one should get as it is vital in our every day life, but for those that do not get it such as Pip youve got to find it yourself. The reason that Pip wanted to become a scholar and gentleman was fuelled by his desire for Estellas attention. Being educated also means that you are respected by your fellow peers and also family. It has great value in society and Pip wanted that, he didnt want to be a nobody and do nothing in his life. He wanted to be a great person that some one can look up to or even be a role model. This way he knew that Estella could be his as he would be greatly cherished. At last after education Pip learns that its a most miserable thing to feel ashamed of home. This implies that he regrets being selfish and feels guilty about Joe as Joe loved him like his own child and Pip never appreciated the love. He realised that even though that he had a discontent home life and never enjoyed it much, he still had soft feeling for it underneath. In conclusion, Dickens employs the Bildungsroman technique to great effect in portraying to the reader how Pip changes throughout his life. We know this because it is recollections of Pips story though his own eyes. The protagonist is usually an orphan such as Pip. The education that Pip got was very poor and he has to live in harsh social conditions. During the start of the novel Pip is a very delicate child for instance he cries and he is easily scared. For example in the second chapter he fears by saying I was in mortal terror of the young man who wanted my heart and liver this suggests that Pip was very gullible as a young child. However as time changed he changed as we see a different side of him as he became a different person with money and fame. We follow his desire though love, family, friendship and money. Through out the book we see that Dickens establishes young Pips individuality through language techniques such as imagery and bildungsroman (vulnerability). During the first part of the book Pip was portrayed as an innocent and vulnerable child who gained a lot of sympathy from the reader. Dickens wrote the book Great Expectation in first person this enables the reader to help establish more about Pips character and also a close relationship which graves the readers attention making them more interested. The link to bildungsroman allows the Dickens to successfully show Pips character as the audience sympathise and also support Pip while he is selfish and mocking.

The american dream theme in death of a salesman essays

The american dream theme in death of a salesman essays What is the American Dream? Some would say to be wealthy. Others would say the American Dream is being able to obtain and support a family. At times, people struggle to achieve the American Dream forced upon them. In Death of a Salesman Arthur Miller portrays the American Dream through symbols and the characters Willy and Biff Loman. By using the different symbols seeds, diamonds, and the Loman house Miller presents the theme of the American Dream. Seeds symbolize Willys desperate attempt to prove the worth of his toils as a father and salesman to achieve the American Dream. The seeds also symbolize Willy trying to leave something for his family. He says, Nothings planted. I dont have a thing in the ground.(Miller, Act 2; 96) Despite Willys venture to nurture the seeds he fails to make them grow. This failed attempt parallels Willys relationship with Biff. Willy blames himself because Biff hasnt done anything with his life. The seeds he plants are just like how he continually plants false hopes, both will die and never come to flourish (Murphy and Abbotson 4). Diamonds symbolize Willys downfall as a salesman. While his brother Ben flourishes in wealth Willy struggles to put food on the table and pay bills. Ben states for the second time how he walked right into the jungle and came out rich four years later (Mi ller, Act 1; 36). Willy seems to regret not going with him and achieving financial security in order to have a part in the American dream. Willy worked hard until his death to try and get everything paid off, especially their house. Ironically it wasnt until after his death that his wife, Linda, made the last payment. The Lomans house is an important symbol of the gruesome work Willy went through to try and support his family. It [the Loman home] is where he and his wife raised a family, that icon of the American way, and reached for the golden glitter o...

Free Essays on Psychosomatics

The word " psychosomatics " is new. It was first used in German medical literature in 1922 but it didn't come to America until the 1930's. Phychosomatics is a term that studies emotions and bodily change. Huang Ti, from China, observed that frustration can make people physically ill. Many people have believed that the body could not be cured without the mind, while others still overlook phychosomatic principles despite the growing evidence that links emotions to physical illness. Studies have shown, and analyzed human behavior and by knowing the function of cells and tissues it helps in maintaining health. Phychosomatics is an approach of reforming medicine and this suggests new treatment in medicine, psychiatry, and psychology. Many psychosomatic conditions arrive under fear or anxiety. When you have a strong emotional reaction hormones are secreted and bodily chemistry is altered, when this reaction is strong a physical reaction will be equally the same. Emotions alter endocrine balance, blood supply, and pressure, inhibit digestion, and change breathing patterns, along with the temperature of the skin, a constant state of emotional imbalance may lead to a disease because of the over reaction of hormones. The body tries to be in a constant state of equilibrium, it has to maintain a balance of not to much nor too little, so if a factor upsets this the body adapts by altering its chemistry. This damages the rest of the organism causing a disease of adaptation. All illness has emotional components, except for inherited conditions such as sickle cell and disease caused by the environment such as food poisoning, though even with these diseases the emotional state often determines the course of the illness. Symptoms arrive through the autonomic nervous system (ANS) and when phychosomatic disorders are individually examined ANS is found in each of them. Examples of ANS are in the sweat glands, which are enervated only by the sy... Free Essays on Psychosomatics Free Essays on Psychosomatics The word " psychosomatics " is new. It was first used in German medical literature in 1922 but it didn't come to America until the 1930's. Phychosomatics is a term that studies emotions and bodily change. Huang Ti, from China, observed that frustration can make people physically ill. Many people have believed that the body could not be cured without the mind, while others still overlook phychosomatic principles despite the growing evidence that links emotions to physical illness. Studies have shown, and analyzed human behavior and by knowing the function of cells and tissues it helps in maintaining health. Phychosomatics is an approach of reforming medicine and this suggests new treatment in medicine, psychiatry, and psychology. Many psychosomatic conditions arrive under fear or anxiety. When you have a strong emotional reaction hormones are secreted and bodily chemistry is altered, when this reaction is strong a physical reaction will be equally the same. Emotions alter endocrine balance, blood supply, and pressure, inhibit digestion, and change breathing patterns, along with the temperature of the skin, a constant state of emotional imbalance may lead to a disease because of the over reaction of hormones. The body tries to be in a constant state of equilibrium, it has to maintain a balance of not to much nor too little, so if a factor upsets this the body adapts by altering its chemistry. This damages the rest of the organism causing a disease of adaptation. All illness has emotional components, except for inherited conditions such as sickle cell and disease caused by the environment such as food poisoning, though even with these diseases the emotional state often determines the course of the illness. Symptoms arrive through the autonomic nervous system (ANS) and when phychosomatic disorders are individually examined ANS is found in each of them. Examples of ANS are in the sweat glands, which are enervated only by the sy...

Market segmentation as a basic ingredient of the marketing strategy Essay

Market segmentation as a basic ingredient of the marketing strategy - Essay Example This research will begin with the statement that strategy of marketing is known by the name of market segmentation. It basically entails dividing a wide audience into different sets based on consumers marked significantly by their peculiar needs, wants, and desires. The criteria are depended deeply on the aspects of age, gender, race, and ethnicity. Thus, the marketing campaigns are devised in such a way as to make sure that the specific customer segments are ably met, whilst addressing their needs, wants and desires, which indeed are seen as common. It is a fact that every organization has its own set ways in order to categorize these segments. It does so in order to focus entirely on the segments which have thus been chosen and not to concentrate its energies on the segments which are not required or which do not bring in the required profits. Market segmentation is an important metaphor which essentially dictates quite a few aspects – most of which have to do with segmentin g, targeting and positioning. The buzzword about market segmentation is that it creates subsets based on different premises which remain significant from a marketing standpoint. If these subsets are not involved, there will not be any use in understanding the related perspectives. Instead, the analysis will focus on targeting and positioning tangents, which is not really the key here. Thus, all-out emphasis must always be laid on elements that warrant attention and detail, i.e. on the segmentation of the market alone.... However, the fact of the matter is that every organization that is working to achieve its goals and objectives has its peculiar segments which are characterized by varied inclinations. If these segments are not properly demarcated, there is a reason to believe that there shall be gross issues related to targeting and positioning at a later stage. Hence, it is always a good omen to comprehend the true nature of the segmented category before moving ahead any further. It will solve most of the issues related to product placement, pricing tactics, promotional strategies and so on. A clear cut comprehension of the segmented markets essentially helps immensely. It brings things into proper perspectives and resolves predicaments as there is a cut-down on losses in a significant manner. Segmented markets have their own peculiarities which make them stand out in a league of their own. It gives them the required care of the marketers to focus on the prime areas which need the attention in an a bsolute way. This is a very important area, as far as where the resources shall be emphasized upon to achieve instant results is concerned (Douglas). If successful market segmentation goes hand in hand with the product differentiation strategy, there is no reason why varied segments cannot be handled in an amicable way. Thus, the segments will be exploited in a positive fashion all the same. There would be more focus on elements that are deemed as insignificant yet have a great amount of bearing for the organizations. By the same token, other pertinent aspects would be given the necessary attention that these richly deserve (Vincent). A firm advantage can be achieved if the organization under question has made